What Is Content Development In Search Engine Optimization (SEO)

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SEO content development services to improve your organic search engine rankings.Credible Content can create high-impact content for your website or blog to give you the SEO edge you have been looking for, for a long time.The term “SEO content development” can be quite misleading. Since Credible Content always focuses on creating content that should automatically do well on search engines, we don’t specifically provide SEO content development services, but since many clients look for this specific category, we often provide this service separately.Frankly, you don’t need a separate service to improve your search engine rankings. All you need is good content.

So far we’ve selected the ‘right keywords’ and we’ve performed some research around the subject. Now it’s time tostart writing the content.You’ll need to add some structure to the article to help people find the information they’re looking for. Nobody likes to read a big chuck of text that lacks paragraphs, headings and an overall structure.There are some tips that can help you write good articles, at least from a structural point of view. Not only users, but also search engines will appreciate this. A good structure makes it easier for visitors to read the page. For Digital Marketing Companies Check Vivid Digital 

Structuring content

One of the easiest ways to add structure is via headings. Headings effectively cut an article into smaller, bite-size pieces. It helps readers scan the article for relevant information. Assuming your choice of heading elements properly represents the hierarchy of your content, search engines spend extra attention to them, especially h1 and h2. You can use bold for important elements of your content. The SEO-value of this is negligible, but it’s very useful for your visitors. Bold text is a great way to emphasize important parts of your text. Google treats the bold and strong tag with the same weight.

Lists are a great way to structure certain pieces of information. They are usually a real eye-catcher and they can break-up big chunks of text. According to Bill Slawski, lists also have some SEO value. His findings are based on a Google patent about a document ranking system that is based on semantic distance. The semantic distance between the list title and list item is actually shorter than the semantic distance between list items. A picture says more than a thousand words. Add some images to your articles to make it visually more appealing. We recently published an article on how to optimize your images for SEO with some useful tips. Images can not only get you extra visitors via Google Image Search, but can also help your ranking. Correlation analysis has shown that images, specifically the alt-text, are a well-correlated metric for SEO.

Internal links can also help establishing an SEO-friendly site architecture. Instead of using a generic anchor text (e.g. ‘here’, ‘this article’…) use keywords from the page in question. Internal links are also useful for visitors who want to know more about a topic.Rather than scrolling down the page past a slew of ads, users want to see content right away.Make sure that the beginning of your content is visible above the fold. Some websites dedicate a lot of space above the fold to ads. If visitors first need to scroll down to see the content, that’s not very user friendly. That’s why Google started penalizing websites that were top heavy with ads. But how much is too much? And do we still need to take the fold into account because of the variety of screen sizes? That’s left to the webmaster to decide. However, Matt Cutts says that this change only affects sites that load the top of the page with ads to an excessive degree or make it difficult to find the actual content. SEO Services in London visit here

Keyword Placement

Remember that we did some keyword research? It’s only natural that we want our page to rank for that keyword. Search engines pay extra attention to certain parts of a page. If we want our page to rank for a specific keyword, we need to use it in these parts:

A. The URL: a strong indicator for the relevance of the page.

B. The title: use the keyword as close to the beginning as possible.

C. Headings: the keyword should be used in one or more headings (h1, h2, h3).

D. Images: use the keyword in the file name and alt-tag.

E. First paragraph or near the top of the page.

Besides these elements you’ll probably use the keyword several times in your article. It would be strange to write an article about a topic, for example the White House, without using that keyword. If possible use synonyms to make your text less repetitive.Don’t forget that keyword stuffing is bad. Make sure that the text is natural and that it’s easy to read. Keyword abuse is not appreciated by visitors nor search engines.

The Myth of Keyword Density

Some articles talk about ‘the perfect keyword density’. It’s a ratio that shows how often a keyword has been used. Keyword density is usually expressed in percentages (e.g. 10 times in 1000 words is a keyword density of 1%).

Is there a perfect keyword density?

No. Keyword density is not a measure for quality content. Adding irrelevant keywords to a page will not make it rank for that keyword (e.g. the keyword ‘red sweaters’ in an article about gardening). It’s best to use your keywords in a natural way.

Creating Unique Content

Search engines want to show the most relevant pages for a search query. Having two or more pages with almost identical content is not very useful for users. That’s why search engines’ algorithm filter out duplicate content.Rand Fishkin from SEOmoz notes that unique content is not the same as unique value. You can copy an article and change most of the words. Technically you’ve created unique content, but you have not provided unique value. As we’ve said before: unique value comes from quality content that solve the searcher’s problem. Always ask yourself: why should he read my article instead of my competitor’s?

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