Technical SEO: Analysis Of Website’s Technical Factors That Impact Its Rankings.

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SEO is an acronym for Search Engine Optimization, which is the process of improving (optimizing) a website so that it is more readily found online. SEO primarily focuses on improving a website’s rankings in search engines like Google and BING.

The higher a website appears in the search engine rankings, the greater the likelihood that it will be visited. When a website received more traffic, there is a likelihood for more business. Ready to get started?

1. Code Efficiency

An important factor for website optimization is the efficiency of the code with which the website is developed. Inefficient code that is bloated can slow down a website’s load time and dilutes the code-to-text (on-page-content).

When we optimize on-page content, the optimization is better received by Google when the website code is minimized. Google more readily understands the semantic meaning of a page when there is less code. This helps to improve rankings. SEO Company in London visit Vivid SEO

2. Website Speed

Google’s ranking algorithm is continually updated to improve the experience of its users. In addition to delivering accurate results that address a query, Google also factors into its rankings the speed of a website.

A faster website provides a superior user experience to a website visitor. All other things being equal, Google will deliver a faster website before a slower site because a visitor will most likely have a better experience with the faster website. Page load times should be below 2.5 seconds.

3. Mobile Responsiveness

Another important ranking factor is whether a website is responsive, which means that the layout of the website adapts to the type of device being used to view the website. When a website is responsive, it delivers a better user experience. Websites that are not responsive attempt to deliver the entire width of a web page meant for a desktop onto a smart phone or tablet.

To make the page fit, the on-page content must be reduced in size, which typically makes the page un-viewable. All other things being equal, Google will deliver a mobile responsive website before a non-responsive site. Check for SEO Agency in trauma2011.in

4. SSL/HTTPS

Google, like its users, prefers websites that are secure. A website with malware is an extreme example of a poor, unsecure website. Of course, no one wants to infect their computer by visiting a website that is not secure. Google has been steadily increasing the importance of having a secure website by increasing the importance of HTTPS websites over HTTP sites.

HTTPS simply means the website is protected with an SSL certificate. SSL stands for Secured Socket Layer. It is a communications protocol which creates a secure connection between a visitor and a website. Protecting the information entered by a visitor and received by the website is important to Google, therefore, they will rank a website that is SSL protected (https) over a website that is not (http).

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