How To Optimize Content For Voice Search & Virtual Assistants For A Competitive Edge

In a lively session at last week’s SMX West conference, three presenters made a strong case for the need to think creatively about optimizing content for voice and virtual assistants. Overall, the message was that Google is actively devouring online content to serve up in response to voice queries, and yet there’s still quite a […]

Top 10 Ways To Improve Your Startup’s Social Media Marketing

The Dutch airline, KLM has developed a social media strategy revered by marketers. The brand uses Twitter, Facebook and Instagram masterfully to provide outstanding customer service and to advance the organization’s brand narrative. As a result of this strategy, KLM makes roughly €25 million annually from social media. Similarly, after IBM re-tooled their social media […]