Digital Marketing

Ever since the internet evolution took place, digital marketing has caught the eye of a lot of companies. Gone are the days when marketing meant only posting ads on the television or leaving flier cards wherever needed. Everybody has a smartphone these days. With the use of data analytics, you can target your audience in […]

In a lively session at last week’s SMX West conference, three presenters made a strong case for the need to think creatively about optimizing content for voice and virtual assistants. Overall, the message was that Google is actively devouring online content to serve up in response to voice queries, and yet there’s still quite a […]

When research shows 93 percent of recruiters use social networking tools to help them identify and hire qualified applicants, it makes sense to create profiles on networks where you expect people in your industry to spend time. This raises the question: how can you really make the most of time you spend using social media? […]

As January comes to a close, it’s time for a round up of web design trends we’re likely to see a lot more of as 2019 progresses. Expect even more video content, bold colour palettes and a little bit of rule-breaking thrown in for good measure. Without further ado, let’s take a look at six […]

Whether you are a new entrepreneur trying to get your head around the game or a time proven master of digital marketing. Chances are you still find yourself scratching your head when certain Google Analytics metrics are thrown at you. Believe us. There is no shame in that. So, let’s look at what exactly some […]

The Dutch airline, KLM has developed a social media strategy revered by marketers. The brand uses Twitter, Facebook and Instagram masterfully to provide outstanding customer service and to advance the organization’s brand narrative. As a result of this strategy, KLM makes roughly €25 million annually from social media. Similarly, after IBM re-tooled their social media […]

The strategies surrounding the effective use of social media are always changing, as this handy guide proves. So here is a quick look at some of the latest techniques being adopted by brands that want to stand out from the crowd. 1. Automation This is clearly something for the bigger players, but it is interesting […]

SEO is an acronym for Search Engine Optimization, which is the process of improving (optimizing) a website so that it is more readily found online. SEO primarily focuses on improving a website’s rankings in search engines like Google and BING. The higher a website appears in the search engine rankings, the greater the likelihood that […]

  It seems like social media is EVERYWHERE now. Everyone is using it now, consumers and businesses of all sizes alike. But as a business have you ever stopped to think which social media network is actually working for your business? The process of using social media can be very time consuming, so you want […]