What Are The Digital Marketing Tools

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Creating and managing a digital marketing strategy seems to be impossible without a few helpful tools. You have to use the right tools and software to get the most out of your strategy.

Here’s a list of the top 5 digital marketing tools that will help you in your strategy:

1. Google Analytics

Google Analytics is the leading analytics tool for measuring all types of analytics whether its website traffic, conversion rate, measuring ROI, tracking, and so on. For more details visit SEO Agency London.

The noticeable features of Google Analytics include:

. It measures bounce rate.

. It helps you create funnels.

. It monitors and tracks traffic.

. Track conversion rates.

. Assign values to conversions.

. And much more

2. Canva

Canva is used by more than 10 million people and is the best designing tool out there.

It helps you design images for social media, for your website, and for your ads. It is a design tool that doesn’t require any experience or skills. Anyone in your team can use it.

3. SEMRush

SEMRush is a multi-purpose tool that will help you in several ways with digital marketing.

It lets you analyse domains, search keywords, analyse competitors, check backlinks, analyse traffic, and more.

4. MailChimp

MailChimp is one of the easiest email marketing tools out there.

It’s a newbie-friendly email marketing software that makes it super-easy to create newsletters, email campaigns, and has a powerful reporting feature. For SEO Services London check iiitdm

5. BuzzSumo

BuzzSumo is an awesome tool for analysing the content that generated the most social shares over a period of time.

It lets you find influencers, spy on your competitors, and is very helpful in crafting content that has the potential to go viral.

Case studies

Here’s a list of some of the best digital marketing strategy case studies.

a) SuperOffice:

SuperOffice grew its organic traffic from 32K per month to 72K per month in a year and to 100K in the next year.

The MarketingSherpa helped Super Office in initiating and running the digital marketing strategy. They mainly used content marketing to boost organic traffic.

Here’s a summary of what they did:

. Worked to improve search engine ranking of the website.

. Used social networks to drive social traffic. The networks included Facebook, Twitter, LinkedIn, and Google+.

. Email marketing used for engagement.

. Content marketing did the rest. They created a content calendar for timely content creation and distribution.

. The strategy was divided into a daily, weekly, monthly, and quarterly tasks.

b) Vodacom:

Vodacom’s digital marketing strategy is worth sharing.

When they launched music streaming service called Deezer, they used influential marketing channel to drive their digital marketing strategy. They reached 4 million potential users in no time.

The campaign included 13 blog posts, 13 Facebook posts, and 22 tweets. It engaged over 11,000 people and the brand reached more 4 million people.

c) Tresnic Media:

Tresnic Media grew its website traffic by 1000% in as low as 8 weeks.

These guys did nothing fancy or out-of-the-box. Their strategy was dead simple. They posted 50 blog posts in five days to their own blog.

After five weeks, the organic traffic grew by 438%.

It grew by 1000% in the following 3 weeks.

This is what content creation and marketing can do for your business.

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